Yes, Kid. Yes you can.
Michigan Brewing Co., brewer of craft beers, announced that it has plans to produce a new product line: a craft beer for musician Kid Rock.
Kid Rock is working closely with Bobby Mason, the owner-brewer at the Michigan Brewing Co., on the design, naming and style of the beer.
“He’s working on designing the beer, he’s giving me direction, he’s tasting the beers,” Mason said. “It’s his idea, it’s his concept. I’m just working with him to make it happen.”
One big decision: Will the new brew be a premium-priced lager, or something priced more in line with the budget and tastes(?) of Kid Rock’s working-class fans? (See Caption)
Well, Kid, I’ve got a few styles/names for you. How about “A Detroit Tale Scotch Ale”? Or maybe “An Eighth or a Quarter? Porter”. This is an important decision, and choosing the wrong fermentation designation can have disastrous results. We all remember cross-dresser Ru Paul’s infamous bid into the celebrity-branded booze world, the ill-fated and ill-named “She-Male Pale Ale”…. talk about a heavy mouth-feel.
Why does design and naming have to come before the style of the beer?
Oh Kid… I can call you Kid right? You have so much to learn beyond the Silver Bullet.